In this case, the link goes to a general Yahoo site that has nothing evident about a Southern (US) recipe. An online search (I use Bing in order to avoid yet another Microsloth product) reveals the recipe in question is for "pimento cheese."

What worked as of a minute or so ago is this:

http://carolinafishmarket.com/the-southern-staple-everyone-should-know-how-to-make-pimento-cheese/