McKinsey consultants, around 2015 I think, did some study to show DEI boosts profits, like, your company is more profitable with "diverse" executives. It was often cited, to spread DEI.

Yesterday I saw something about, how no one ever duplicated that study.

People have tried. McKinsey study was a fluke, at best - maybe fake?

Irony is: if only McKinsey had meant ideological diversity - prevent groupthink - they might be right?

Take, Bud Light getting tranny spokesxer, or Target getting satanist product designers for its Pride line - 2 business disasters.

If companies had DEI for conservative viewpoints, they might have avoided such disasters.