The popularity of the exclusive, X-rated content-hosting fan sites has seen a new generation of heterosexual men making soft porn accounts for gay audiences, and detoxifying masculinity on the way

In April 2018, 26-year-old Ryan Yule had a “fuck it sort of moment” and joined OnlyFans, the platform that allows him to charge people $15 a month for access to pornographic photos and videos of himself. He had left the military in February and was “tired of being skint”, so began to upload – among other things – videos of himself masturbating. He makes a strong business case for doing so: “I used to have a wank and wouldn’t get paid for it, and now, I get paid for it.”