He was buried Friday in one of the biggest funerals in years. Dozens of celebrities turned out including Mrs. Butterworth, the California Raisins, Hungry Jack, Betty Crocker, and the Hostess Twinkies.

The graveside was piled high with flours, as longtime friend Aunt Jemima delivered the eulogy, describing Fresh as a man who "never knew he was kneaded".

Fresh rose quickly in show business, but his later life was filled with turnovers. He was not considered a smart cookie, and wasted much of his dough on half-baked schemes.

Still, even as a crusty old man, he was a roll model to millions. Fresh is survived by his second wife. They had two children, and one in the oven.

The funeral was at 3:50 for 20 minutes.